SEO stands for “search engine optimization” and it is the process of securing traffic on your website from “free,” “organic,” “editorial,” or “natural,” search engine results. All major search engines like Google, Bing and Yahoo have primary search results. On these, web pages and videos or local listings are ranked. Payment is not involved in this process. You can also rank your website for a different set of keywords. It also includes making your website an authority on certain topics in Google’s search engine. Thus, it is evident that SEO is very important for a website to rank higher in search engine results. In other words, your website should contain some keywords, which are highly ranked by Google so that it can rank higher in Google search results.
How to use SEO in your digital marketing strategy?
- Include SEO in your digital marketing plan
Now it will be seen how one can use SEO in one’s digital marketing strategy. Most people today know the importance of SEO. However, they may not know how it can be included in their marketing plan. If you incorporate strategic keywords with valuable content, it can tremendously increase your page ranking in search engine results. If you wish to get repeat business then you need to implement a data driven marketing plan to create it.
- Quality content is a must
The average person only spends fifteen seconds on a web page and a little less than one minute on a website. If you have quality content on your site, you can engage your users and convert them from a customer to a client. Assume your website is a retail store where customers are coming in and walking out.. Clients are those who transact on your site and they give you repeat business.
- Optimizing your content
There is no way in which someone can guarantee you a higher ranking on major search engine results with an improved number of services brought in to boost your placement. However, you should aim to figure in the top 30 in the list. If you are looking for your website on page 10 or 15, then you need to tweak the content on your site, such that it ranks higher in search engine results. Give your content a title and also a description. Don’t leave photos without caption. Add your website name or a short description about what you do, to your image files, on your website.
- Pay attention to technology trends
The secret to a high ranking on Google listings is to stay on top of how Google ranks sites and exhaustively use their analytical tools. All this will guide you to a more successful website. In recent surveys, 64% of the respondents felt that having a data driven marketing strategy will give online business success. Everyday technology improves and something new is available. The secret to success is to check how you can incorporate this into your business for success.
Thus, the phenomenon of including SEO in your marketing strategy will give better results. You can employ affordable SEO services India to do this.