The basic reason behind every website design creation is to engage the user. Engagement is considered as the first step towards converting a web visitor to a customer. But in reality, engagement is far ahead than conversion only it resonates with the human psychology.
In order to design a website that effectively engages users, you require two basic components. First, you require empathy. Empathy is the in depth understanding of your user’s requirements, and once you have that you will be able to legislate user behaviors. It’s basically understanding other people issues by offering you to walk in their shoes.
The second element you require is self-awareness. Browsing the internet has become the second nature for us and we rarely think about the way we interact with websites. what we remember is user experiences. Good and bad ones both, and s we remember our experiences we also tend to not forget the websites through which we had them.
Here is the to do list if you want to fascinate your user through your web design:
Don’t Make the User Work
Imagine walking into a restaurant and gathering all the ingredients to cook all by yourself and eat. Duh! Why would anybody do that. Websites are no different. Any website visitor wants things to be readily available for him. Minor interactions should be there to increase engagement. It is also suggested to keep the most important information on top on the page. You must not indulge them to take a deep dive soon after landing on your page to find information. This behavior can lead to dissatisfaction and will increase your bounce rate.
Its normal human nature that we tend to lose interest in things, quickly. Information that is placed in small sized chunks allow the user to scan quickly and then find relevant content. The technical term for this strategy is “progressive disclosure”. It includes elements which are designed to reduce clutter, confusion and cognitive workload.
Engage Without Distracting
Web designers are more often asked to eliminate white spaces. But that is only the first step. After you decide which thing is important to be highlighted or featured on your webpage, you need to assign the right amount of importance to it by adding color or visual or a bigger font size. But while doing so, be very sure that you are not overdoing it, as it may lead to distraction of your visitor from the other equally important elements on your web page. A professional web design company would be able to help you out with the “not overdoing” part of your web design.
Innovate to Overcome The UX Fears
And the most fearful factor for any user on your website is the form. In order to drag the user away from “form phobia”, you are first required to make your forms simple. The trend of today is to simplify the form to the level that they only require the user to fill in their name, email id and/or their contact number that will allow you to contact them later on.
Every web visitor has a different psychology. You cannot possibly create a web design that fits on to the psychology of your every user. But by keeping track of all the above mentioned points you will be able to create a web design that is liked by your users and that converts visitors to sales.