Everyone in the business knows where to go directly to the customers. Although the revolutionary of the mobile app has only started a few years back, this marketing form is developing fast with no signs of slowing it down.
At recent time, 80% of world’s population is online. With the rapid growth of tablets and smartphones, businesses are faced with more opportunities every single day that will change how their product or service is accessed and delivered.
There are so many mobile devices in the world than the total number of television and computers combined which means business needs a presence of mobile to stay connected with the customers.
What are the advantages of having a mobile app?
Customers don’t need to play the waiting game
The mobile app development offers the better alternative than web browsing. The browser requires a user to launch it, enter URL and wait for the website to load.
The mobile app only takes few seconds to launch a mobile app because a lot of information is stored in the application which makes it possible to function offline.
Apps work as an instant reminder to the organization
The mobile applications reinforce the brand by increasing more visibility. The app will get more available on the phone than the internet browser because it will be visible 24 hours on the phone.
This helps to build loyalty with the customers because the business always remains in front all the time.
Mobile apps increase the engagement with customer
Customers call out for mobile apps because they quickly connect them to the business which they commonly need or want.
Many businesses are using apps to improve the process and increase the level of accessibility that the customers have. The point of having mobile app is to connect as well as interact with the customers, which make it the valuable tool for modern business.
Apps decrease costs
Mobile apps reduce the cost of paper newsletters as well as SMS messages. This simplifies the communication by instantly, securely and directly messaging the customer.
Apps reduce the workload of staff by information requests and phone calls.
What should one consider before developing a mobile app?
Determining how popular app will get
Is my app going to be helpful and people going to use it? The answer to this can be found through research.
Defining purpose of the app
The app must have the explicit goal of offering value. Put yourself in the place of a customer, what do they need and want from your app? What will gain their attention?